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An Interview With the Creators of Moanna


Moanna is an ethical homeware and apparel brand, specialising in bringing traditions from different cultures together.


We pride ourselves on representing handmade homeware pieces made in small quantities. With our collections, it is important to appreciate that imperfections add to the charm and story of the items. As each piece is handmade, there will be mistakes or blemishes in the items, but that is what makes your piece unique.




How did Moanna begin?


Ed:

Moanna is primarily inspired by our love of travel and experiencing new cultures. When we were travelling around South East Asia back in the last few months of 2019, we fell in love with the aesthetic and beauty of the Balinese culture, homes and environment. We became friends with locals and wanted to bring the beauty of the island home with us, to share with others.

Summer:

The name Moanna, is actually my middle name. Back at the age of 6 when I travelled to Hawaii, I discovered that my name meant ‘Ocean’. This name seemed fitting for a company that looks to connect cultures from around the world, as that's what our ocean does best.


Moanna.

A name that means Ocean, a word that encompasses everything we want our brand to be and represent: freedom, travel, nature, and beauty.


What has it been like, starting a brand in the middle of a pandemic?


Summer:

To be honest, it was a bit of a fluke. Whilst I have known for a while that I wanted to start a brand, I never imagined it would be in 2019/2020. My hopes for that year was to be a nomad, and explore Asia for 12 months. Of course, like everyone else, I was impacted by the travel ban, and ended up launching Moanna whilst in Lockdown.

Ed:

As we started out as a homeware brand, we were very lucky with how well the brand thrived, everyone was stuck at home with nothing else to do but renovate and redecorate. It was perfect timing!


How do you manage to stay inspired?


Summer:

Given everything that is going on in the world right now, it is definitely hard to stay inspired. Most of the motivation for our brand comes from travelling and exploring different cultures. So of course the lack of travel makes curating new collections very hard. The thing that keeps me going is knowing that when we work with these small communities, we are helping them survive at a time when they are struggling financially more than most.


What’s new for Moanna?


Summer:

We actually recently created a sub brand on our website. I wanted to explore different fashion styles, including more street style and unisex items. Moanna & co style is definitely more ‘resort wear & boho’. Our new sub-brand is Moanna the Label. We are currently working on our SS21 collection and are very excited to have the opportunity to get more creative with our designs.


Where do you see the brand in 5 years time?


Ed:

We aspire to continue our aim to become more environmentally friendly whilst balancing this with our target to grow as a business.


We have already taken steps to eliminate the use of plastic within our supply chain and distribution network. We will also be partnering with charities at the end of our first financial year, that have a strong focus on environmental sustainability and support the great cause by donating a percentage of our profits.


Despite our best efforts to combat the global issue, we believe we can take this aim one step further. Within the next 5 years, we plan to create our own charity where we can manage our own initiatives which will allow us to measure impact and effectiveness.





Who would you love to see representing your brand?


Summer:

An absolute idol for me since I was young has been Rihanna. I adore her style and if I ever was to see her in Moanna, I’d know i had made it. I also love Hailey Bieber’s street style, some of our Moanna the Label pieces were actually designed with her street style in mind.



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