Moanna is an ethical homeware and apparel brand, specialising in bringing traditions from different cultures together.
We pride ourselves on representing handmade homeware pieces made in small quantities. With our collections, it is important to appreciate that imperfections add to the charm and story of the items. As each piece is handmade, there will be mistakes or blemishes in the items, but that is what makes your piece unique.
How did Moanna begin?
Moanna is primarily inspired by our love of travel and experiencing new cultures. When we were travelling around South East Asia back in the last few months of 2019, we fell in love with the aesthetic and beauty of the Balinese culture, homes and environment. We became friends with locals and wanted to bring the beauty of the island home with us, to share with others.
The name Moanna, is actually my middle name. Back at the age of 6 when I travelled to Hawaii, I discovered that my name meant ‘Ocean’. This name seemed fitting for a company that looks to connect cultures from around the world, as that's what our ocean does best.
A name that means Ocean, a word that encompasses everything we want our brand to be and represent: freedom, travel, nature, and beauty.
What has it been like, starting a brand in the middle of a pandemic?
To be honest, it was a bit of a fluke. Whilst I have known for a while that I wanted to start a brand, I never imagined it would be in 2019/2020. My hopes for that year was to be a nomad, and explore Asia for 12 months. Of course, like everyone else, I was impacted by the travel ban, and ended up launching Moanna whilst in Lockdown.
As we started out as a homeware brand, we were very lucky with how well the brand thrived, everyone was stuck at home with nothing else to do but renovate and redecorate. It was perfect timing!
How do you manage to stay inspired?
Given everything that is going on in the world right now, it is definitely hard to stay inspired. Most of the motivation for our brand comes from travelling and exploring different cultures. So of course the lack of travel makes curating new collections very hard. The thing that keeps me going is knowing that when we work with these small communities, we are helping them survive at a time when they are struggling financially more than most.
What’s new for Moanna?